Privacy Policy

1. Information We Collect

We may collect and process the following information:

a. Information You Provide

• Name
• Business name
• Company name
• Email address
• Telephone number
• Postal address
• Dealership information
• Vehicle information
• Account login details
• Age confirmation (18+)
• Marketing preferences
• Information submitted through contact forms
• Information submitted when creating an account or subscribing to our services

b. Payment Information

Where payments are processed, we may collect:

• Billing information
• Payment method details
• Transaction information

Payment information is processed securely by third-party payment providers and we do not store full card or bank account information on our systems.

c. Vehicle Information

Where users list vehicles on the Site, we may collect:

• Vehicle make and model
• Registration information
• Mileage
• Specifications
• Photographs and videos
• Pricing information
• Dealership details

d. Automatically Collected Information

When you use the Site, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referring websites
• Clickstream data
• Location information where available

e. Cookies and Tracking Technologies

We use cookies and similar technologies in accordance with our Cookie Policy.

2. How We Use Your Information

We may use your information to:

• Provide and manage our services;
• Create and manage accounts;
• Process payments and subscriptions;
• Communicate with you;
• Provide customer support;
• Improve the Site and our services;
• Analyse website performance;
• Deliver marketing communications;
• Detect and prevent fraud;
• Maintain security;
• Comply with legal obligations;
• Enforce our terms and conditions.

3. Legal Basis for Processing

We process personal information under one or more of the following legal bases:

• Performance of a contract;
• Legitimate business interests;
• Compliance with legal obligations;
• Consent;
• Protection of vital interests.

4. Marketing Communications

We may contact you regarding:

• Service updates;
• Product information;
• Industry updates;
• Promotional offers;
• Marketing communications.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link;
• Contacting us directly.

5. Sharing Your Information

We do not sell your personal information.

We may share information with:

a. Service Providers

• Payment processors
• Website hosting providers
• Cloud database providers
• Email service providers
• Analytics providers
• IT providers
• Marketing providers
• CRM providers

b. Finance Providers

Where you choose to make a finance enquiry, information may be shared with:

• H&H Promotions Ltd
• Loanitt UK Limited
• Relevant finance providers and lenders

Such processing is governed by the relevant finance provider's privacy policies.

c. Legal Requirements

We may disclose information:

• Where required by law;
• To protect our rights;
• To prevent fraud;
• To protect the safety of our users.

d. Business Transfers

Should Auto Regions Group Ltd or H&H Promotions Ltd undergo:

• Reorganisation;
• Acquisition;
• Merger;
• Sale of assets;

your information may be transferred as part of that transaction.

6. International Transfers

Some service providers may process information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are implemented in accordance with applicable data protection laws.

7. Data Retention

We retain personal information only for as long as necessary:

• To provide services;
• To comply with legal obligations;
• To resolve disputes;
• To enforce agreements.

Retention periods may vary depending upon the type of information.

Where information is collected without account creation (such as vehicles saved to your session-only favourites list or comparison selections), such information is stored temporarily in your browser and is not retained on our systems beyond your browsing session.

Where an account is created, personal information and associated activity (including saved favourites and comparison lists) are retained until the account is deleted, or as otherwise necessary to comply with legal obligations.

8. Data Security

We implement appropriate technical and organisational measures to protect personal information from:

• Unauthorised access;
• Loss;
• Misuse;
• Alteration;
• Disclosure.

However, no internet transmission or electronic storage system is entirely secure and we cannot guarantee absolute security.

9. Your Rights

Under applicable data protection legislation, including the UK GDPR, you may have the right to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion of information;
• Restrict processing;
• Object to processing;
• Request data portability;
• Withdraw consent where processing relies upon consent;
• Lodge a complaint with the Information Commissioner's Office (ICO).

10. Exercising Your Rights

To exercise any of your rights, please contact us using the details below.

We may request proof of identity before responding to certain requests.

11. Third-Party Links

The Site may contain links to third-party websites.

We are not responsible for the privacy practices or content of third-party websites and encourage users to review their privacy policies separately.

12. Children's Privacy

The Site is not intended for persons under the age of 18.

We do not knowingly collect information from children.

13. Cookies

We use cookies and similar technologies to improve your experience and analyse website usage.

Further information can be found in our Cookie Policy.

14. Analytics and Traffic Measurement

To understand how the Site is used, improve the browsing experience, and help dealers gauge interest in their listings, we collect anonymous usage information when you visit the Site.

What we collect:

• Listing interactions — when a listing card is viewed, tapped, favourited, compared, or when its finance or contact buttons are clicked. This information is associated with the vehicle and dealer, not with you personally.
• Session information — a randomly-generated session identifier (stored temporarily in your browser's sessionStorage and discarded when you close the tab), your device type (mobile, tablet, or desktop), your approximate browser and operating system, and how long you spend on the Site.
• Referrer information — the website or platform that referred you (for example, Google, Facebook, or a direct link), and any campaign tracking parameters attached to the link (utm_source, utm_medium, utm_campaign).
• Page information — the pages you visit and the page you are currently viewing while on the Site.

What we do not collect:

• We do not collect your name, email address, phone number, or any other personal contact information through this tracking.
• We do not use persistent cross-site identifiers, third-party advertising cookies, or fingerprinting techniques.
• We do not track your activity on other websites, and we do not share this information with third-party advertising networks.
• The session identifier is not linked to any personal account and cannot be used to identify you as an individual.

Legal basis: we rely on our legitimate interest in operating and improving the Site, and providing dealers with anonymous statistics about interest in their listings. You have the right to object to this processing at any time using the contact details in section 15.

Retention: aggregated statistics are retained indefinitely for historical trend analysis. Raw session records are retained for 18 months and then archived or deleted.

Data storage: this information is stored on our behalf by Supabase Inc., which provides infrastructure services from data centres located within the European Union / United Kingdom.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised date.

Continued use of the Site following any changes constitutes acceptance of the revised Privacy Policy.

16. Contact Information

For all privacy-related queries, please contact:

Queries relating to regulated finance introductions may also be directed to:

16. Complaints

If you are unhappy with how we process your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://www.ico.org.uk